1. step

Open a new 450x450 pixel transparent raster layer.

The background colour is a pastel light colour, #f0e4b4, the foreground colour is the fresia gradient.

Fill your layer with Linear fresia gradient, than Effect/textures/Blinds, Width=3, Opacy 50, colour is #c0c8be, than hide this layer.

2. step

New raster layer, as you see on the picture, make on this layer 8 selections, the heights of the selections are smaller toward bottom.
or
Use my selection : fresiatag_selection#1

The setup of the gradient is the same as earlier, but invert checked, fill the selections.
Effect/Textures/Blinds Width=3, Opacy 50, Horizontal. Hide this layer.

.

3. step

Change the setup of the gradient to Radial, repeat=30.
New raster Layer, and at the bottom of the layer select a rectangle ( OR use my selection file: fresiatag_selection#2 ) and fill with this gradient.
Leave it selected.

4. step

Selection/Modify/Contract by 6 pixel, and fill the selection with background colour #f0e4b4.

5. step

Effect/Textures/Blinds first vertical, than horizontal, such way you get small squares, the colour is #c0c8be . Select none.

6. step

Effect/3D effect/ Drop a Shadow, shadow is on new layer checked, colour is #a30106.
On the layer palette change normal shadow setup to Dissolve, reduce the opacy to 58 %.

7. step

Effect/3D Effect/ Drop a Shadow, vertical and horizontal -3, opacy 72, blur 6, colour is #ff885c.
On the layer palette change normal shadow setup to Dissolve, opacy to 58%.

8. step

New raster layer and repeat steps from 3 to 7, making two other similarly filled and blinded selection (OR
use my selection files: fresiatag_selection#3 and fresiatag_selection#4).
Unhidden all layers.

9. step

Copy the freesia tube and paste as a new layer, duplicate it and with Deform Tool enlarge the lower flower copy , and reduce the opacy to 32%.
Resize the upper flower with Deform Toll as small that it can fit to your tag. Do not forget to sharpen it, if you made it smaller ))

10. step

Change the foreground colour to #a30106, to make the text.
New vector layer, and in the drop down window write the text, if it need, can be easy to change the size with the Deform Tool.
Right click on layer palette and Create Raster Selection, than Convert to Raster Layer.

11. step

Effect/3D Effect/Inner Bevel, as you see on the picture.

12. step

Effect/3D Effect/Drop a Shadow, setups is the same as in step 6. , Dissolve.
Than make shadow with white colour or with #f2e1d4, vert/hor= 3; and vert/hor= -3, Lighten.
Be sure that you are on text layer every time you add the shadow.

Layers/Merge/Merge Visible

13. step

Making frame.
Image/Add Border 6 pix., with Magic wand select the border and fill with Radial gradient.
Effect/Texture Effect/Mosaic Antic, Default setup.

14. step

Effect/Texture Effect/Weave, with setup as they are on the picture, weave=#d4937d, gap=#808080, fill gap checked.